Based on online data:
- About 95% of shoppers read online reviews before making a purchase
- 93% of local consumers use reviews to decide whether a local business is great or awful
- 72% of customers don’t make a move until they have read reviews
So yeah…they’re pretty important 🙂
Also, we have good reason to believe that profiles with more legitimate reviews will also rank better in search, therefore your business will show-up more.
Further, reviews can often be used in marketing your business, giving you customer testimonials that help to make your business stand out from the competition. (We like to use them a lot in social media posts for our clients). As such, Google reviews should be an integral part of your digital marketing strategy, helping to increase your visibility and giving customers the confidence to choose your business.
